Commitment to Equity & Diversity

As a queer-run small wine business, we believe that diversity is not just a value, but a necessity. We understand that the wine industry, like many others, has been historically exclusive and dominated by a particular demographic. This is why we have made it part of our mission to not only welcome diversity but celebrate and champion it.

We believe that wine is a beverage that brings people together, and it is our responsibility to create a space that is inclusive and welcoming to everyone. This means that we will actively seek out and promote wines from diverse winemakers, regions, and grape varietals. We will highlight the stories and experiences of underrepresented communities in the wine industry, including LGBTQIA+ individuals, people of color, and women.

We believe that wine is not just a beverage but a cultural experience. This is why we will create events, tastings, and educational opportunities that celebrate and highlight the diversity of the wine world. We will seek to create a space where everyone feels comfortable and welcome, regardless of their background or level of wine knowledge.

We also understand that our business is not just about selling wine, but about creating a positive impact on the world. We will use our platform to raise awareness about social justice issues, including those that affect the LGBTQIA+ community. We will partner with organizations and initiatives that promote diversity and inclusivity in the wine industry and beyond.

We recognize that there may be challenges along the way, but we are committed to doing the work to create a more diverse and inclusive wine industry. We will not shy away from difficult conversations or uncomfortable situations. Instead, we will embrace them with empathy, understanding, and a willingness to learn and grow.

Above all, we believe that wine is not only a beverage, but an elixir that can bring people together and create connections across diverse backgrounds and experiences. We hope that our commitment to diversity inspires others to do the same, and together we can create a more inclusive and accepting world, one glass of wine at a time.

In an effort to increase diversity in wine, our goal is to showcase as many of these producers as possible, and our commitment is to feature at least one women-owned, BIPOC, and/or LGBTQ+ producer among our releases, every month. We realize one seems like a low bar, but that goal is more to reinforce how far the scale is tipped and how difficult it is. In practice, we hope to feature as many producers representing the widest spectrum possible each release.

The more we highlight the great wines from diverse producers AND support them by buying their wines, the greater success we will achieve diversifying the wine industry at large. By supporting Vinos Pingüinos, you are helping us achieve this goal.

As a business, we have signed the Wine Equity Pledge as a first step toward creating equitable, anti-racist, and brave spaces in our work lives, and to better the wine world at large.